BEATING up on the wealthy seems to be the order of day. I suspected that. But a recent Wealth Matters column touched a particularly raw nerve. It looked at how even people with sizable fortunes were concerned about money in this recession and the impact that could have on the rest of us.
Readers rejected the attempt to understand the concerns of the rich.
“That’s so stupid that you ought to be slapped for it,” one woman wrote. My favorite began: “Bowties and Reaganomics are for losers. You can cry for the rich all you want, the rest of us will be happy to see them get taxed.”
The vehemence in these e-mail messages made me wonder why so many people were furious at those who had more than they did. And why are the rich shouldering the blame for a collective run of bad decision-making? After all, many of the rich got there through hard work. And plenty of not-so-rich people bought homes, cars and electronics they could not afford and then defaulted on the debt, contributing to the crash last year.
But in this recession, anger flows one way. Eric Dammann, a Manhattan psychoanalyst, theorizes that a lot of people are angry that the rules of the game seem to have changed.
“There’s always been envy and hatred toward the rich, but there was also a strong undercurrent of admiration that was holding these people up as a goal,” Mr. Dammann said. “This time it’s different because it feels like it’s a closed club and the rich have an unfair advantage.”
What is troubling is that the anger has hardened for some into a suspicion that all wealthy people are motivated purely by self-interest, said Brad Klontz, a financial psychologist in Hawaii and a co-author of the forthcoming book, “Mind Over Money: Overcoming the Money Disorders That Threaten Our Financial Health” (Random House).
“The script goes like this: Money is bad, rich people are shallow and greedy, and people become rich by taking advantage of others,” Mr. Klontz said. “But the same people who say money is bad say money is connected to their self-worth — they wished they had it and you didn’t.”
In boom or bust, envy is natural, and the desire for a level playing field is understandable. But so too is the desire to do better financially, to the point where it seems at times to be hardwired into our national psyche. “To revile the rich is to revile the American dream,” said Robert Clarfeld, president of the wealth management firm Clarfeld Financial Advisors.
This resentment was so palpable, I started to wonder if it was having any effect — were the wealthy aware of it, and if they were, did they care?
TAX AND GIVE A big concern among the wealthy right now, their advisers say, is not populist anger but how it might translate into tax-the-rich legislation on the federal and state levels. Their concern is twofold.
The first is that any tax increase has a direct impact on the income they withdraw from their portfolios. More money going to the government means less to live on. “They’re very concerned about taxes going up,” said William Woodson, managing director at the Family Wealth Management group at Credit Suisse. “The percent that goes to taxes is significant if it’s a 15 percent capital gains vs. 25 percent capital gains. It makes a big difference.”
The second concern may be disheartening for those who are angry at the rich but like the museum exhibition or scholarship they pay for: increased taxes could cut into donations. While there is not a direct correlation between tax deductibility and personal donations, there is a correlation between increased taxes in a continued weak economy and charitable giving.
“I’ve not heard anything from anybody about the economy impacting the desire to do it,” said Lyle LaMothe, head of wealth management in the United States at Merrill Lynch Wealth Management. “It’s the ability to do it.”
Mr. Woodson noted that in the last year foundations reduced their giving in line with the economic downturn, yet individuals tended to give the same or more, if they could.
THE ANGRY RICH For the wealthy, their public image is a secondary concern since so many of them seek to live anonymously.
“They feel mischaracterized,” Mr. LaMothe said. “They know the time and effort they contribute. They fund scholarships and all the things they do routinely, and then to be characterized as not doing their fair share begins to wear on them.”
From the outside, the wealthy seem to be one big money-minting group. But how they came upon their wealth differs greatly. And those who did not make their fortunes in finance seem just as angry as everyone else about what Wall Street has wrought.
“They want the problem to be fixed for their own personal benefit but also for the broader benefit of the community,” Mr. Woodson said. “They tie their wealth interests to the broader health of the economy.”
Mr. Clarfeld, who manages $3 billion largely for financial services executives, takes exception to lumping all of Wall Street together. He said his clients felt that they had worked hard and honestly for their money and were now being unjustly judged alongside those who did not.
He is counseling clients to live their lives largely as they’ve done in the past, though in a slightly toned-down form. Mr. Clarfeld said he had taken his own advice to heart. He bought his dream car, a Jaguar XKR, before the market crash but then felt uncomfortable about it. “I didn’t like the way it made me feel but not enough that I was going to get rid of the car,” he said. So he made light of it with a vanity plate to recall better times: “PRE LEHM.”
WIDER IMPACT The line from my last column that prompted the most responses was about how the wealthy weren’t sleeping well either. The vitriol in the e-mail showed just how deep the anger against the rich is.
Yet put simply, this is not healthy. After all, if you’re wealthy and no one likes you, you still have lots of money. But if you spend your free time obsessing about the rich, you could end up in worse shape emotionally, personally and financially.
“People who get caught up in this paranoia spend all night reading these blogs, and six months later they haven’t done anything to better themselves,” Dr. Dammann said. “Even if they’re right, there is a lot of wasted energy put into this. They need to look at the mistakes they’ve made in their life.”
Mr. Klontz is even more concerned that this obsession with money and blame will affect children. He said the risk is creating a generation that distrusts investing and associates wealth with greed.
“People in their 20s have watched their parents lose their money and now they think, ‘You can’t trust banks, you can’t trust anyone,’ ” he said. “We need to do work around that. That association between money and being bad can be extremely intense.”
The trouble, Mr. Klontz said, is the people we surround ourselves with often reinforce our beliefs, even when they are unhealthy. “What we don’t see are the wealthy families with modest lifestyles who are raising responsible kids,” he said.
